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Sales and Education Coordinator

Our Client is a US Fortune 500 company in FMCG business, located in Jing’an District Report to: Senior Marketing & Sales Manager

Main Responsibilities:

• Sales Management & In-store Coaching:
Provide direction to the field team to ensure brand objectives are communicated and understood. These objectives include, but not limited to:
Retail/ Net Sales Plan by door;
Inventory Control;
Returns Management Control;
Service Expectations;
Events and Training Strategies;
Supervise and manage the level of in-store inventory, new products, visual merchandising windows and collateral materials, and ensures their timely availability for marketing activities;
Set sales goals for each Store and ensures fiscal sales objectives are met through planning and monitoring sales and promotional activities, as well as costs of goods and stock level;
Supervises day to day operations of Boutique Managers and ensures Stylists adhere to required guidelines;
Lead by example via counter coaching - work alongside each Counter Manager and Stylists to provide on-going Education (customer service, selling skills/product knowledge, and personal grooming);
Liaise with SSMM to implement marketing programs incorporating event activities, collateral and product launches;
Maintain effective communication with every store, by store visit or by phone, on a daily basis;
Work closely with Education Manager to recruit and hire candidates for all field positions;
Liaise with Education Manager to ensure that all retail personnel attend training programs and attain required competency levels;
Work with Education Manager to develop skills and reinforce training initiatives at the retail level;
Recommend specific training and strategies to address the individual store needs;
Review on a bi-weekly basis each Stylist - Productivity, AUS, IPT, customer service, customer retention. Enhance performance and address concerns via in-store coaching;
Conduct quarterly field force appraisals in conjunction with the Counter Manager;
Recommend/ implement course of action - training needs etc.;
Submit quarterly appraisals to SSMM and Education Manager for review;
• In-Store Event Management:
Work closely with SSMM and Education Manager in hosting Press, Tastemaker, and VIP events (small and large scale);
Work with SSMM to plan and schedule retail events as well as providing post-event evaluation;
Work with SSMM to plan and schedule store openings events, marketing and advertising for new openings with partner;
Responsible for image and presentation in store: merchandising, ordering and installation of collateral for major promotions, employee image;
• Administrative & Classroom Training:
Responsible for tracking the following metrics on a timely basis:
Monthly Sales Update;
Monthly Staffing Update;
New Product Sales Update;
Events recap;
The overall achievement of orders vs. budget and/ or indicating significant influence that may have impacted store order flow;
Retail sales by door vs plan/ last year;
Conduct all regional training together with Education Manager;
Conduct ad hoc “refresh” classroom training on a need-to basis as directed by Education Manager.

Key Requirements:

• 5+ years of retail selling experience;
• Knowledge of and experience in cosmetics industry;
• Exceptional communication skills (internal and external customers), ability to motivate people, well groomed, fashion awareness;
• Solid understanding of retail operations management;
• Detail oriented;
• Team player;
• Computer literate: Word, PowerPoint and Excel (desirable);
• Fluent in Mandarin Chinese and English (desirable);
• Available to travel in China, expect 50% travel.


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