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Marketing Communication Manager

Our Client is the leader of the global metal cutting tools and related technologies Report to: Marketing Director

Main Responsibilities:

Improve brand awareness and brand image through multiple marketing communication channels; Secure effective internal communication within the company.

· Plan and execute trade shows, customer events, road shows, seminars and internal conferences.

· Secure reliable and efficient marketing logistics operations, including translation, production and distribution of catalogues and other sales promotion materials, direct mailing, etc.

· Create unique customer experience in close cooperation with Academy by updating the image/display/demo for productivity centers and training centers; designing interactive programs, etc.

· Maintain and optimize internet, intranet and social media; Initiate and implement online campaigns.

· Plan and prepare contents for various communication channels, e.g., press release, customer and internal magazines, internal communication drafts, etc.

· Develop relationship with media and industrial associations.

· Support new product release process (CoroPak) from logistics perspective and upgrade customer event concept

· Supervise construction and maintenance of productivity centers and training centers

· Supervise education market development, including cooperation with schools and universities, sponsorship to competitions, etc.

· Other assignments specified


Key Requirements:

• 5+ years of retail selling experience;
• Knowledge of and experience in cosmetics industry;
• Exceptional communication skills (internal and external customers), ability to motivate people, well groomed, fashion awareness;
• Solid understanding of retail operations management;
• Detail oriented;
• Team player;
• Computer literate: Word, PowerPoint and Excel (desirable);
• Fluent in Mandarin Chinese and English (desirable);
• Available to travel in China, expect 50% travel.

 


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